ASICS
Giving “big athletic” a run for its money.
With a throwaway budget compared to the Nikes and Adidas-es of the world, we got scrappy— doubling down on ASICS’ legendary running credentials to produce 1) CommArts featured POP for Colors that Run and 2) a One Show-winning takeover of the NYC Columbus Circle subway station. Plus, Foot Locker’s most successful in-store takeover, ever.
Awards
One Show, Cannes
“Colors That Run” takeover, Foot Locker
BTS/Making of
We transformed a subway station into an immersive experience that included a footrace with the fastest U.S. marathoner ever.
Our brand mantra featured ASICS elite athlete Ryan Hall, a perfect poster child for the Stop at Never campaign.