Helping UC San Diego get even smarter: boosting enrollment and raising $3 billion.
“Break Things Better” campaign
Old-school print. We even had donors emailing to tell us how much they loved reading these print ads in Southwest Magazine.
Landing page: Intriguing characters and hotspots reveal the stories.
“Look Deeper” Campaign: Magazine
These multi-year campaigns—plus big fundraising pushes I helped lead—enabled UC San Diego to become the youngest university to surpass a $2 billion endowment. In fact, they reached $3B.
Display
See how we “crashed” Comic-Con w/ SCIENCE NONFICTION:
100MM impressions in paid, earned, and native spaces