Helping a UC get the recognition it deserves, one unexpected idea at a time.
“Break Things Better” campaign
Old-school print. We even had donors emailing to tell us how much they loved reading these print ads in Southwest Magazine.
Landing page: Intriguing characters and hotspots reveal the stories.
“Look Deeper” Campaign: Magazine
These multi-year campaigns were some of the most creatively fulfilling work I’ve done in my career, and coincided with UC San Diego gain record enrollment and record-breaking fund-raising.
Display
See how we “crashed” Comic-Con w/ SCIENCE NONFICTION:
100MM impressions in paid, earned, and native spaces